Ad Manager

On-site • Full-time

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Job Overview

We are looking for a results-driven Ads Manager to plan, execute, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate will be responsible for driving traffic, conversions, and brand visibility for SirkupAI’s AI products.

This role requires strong analytical skills, creative thinking, and hands-on experience with performance marketing.

Job Requirements

Key Responsibilities

  1. Plan, launch, and manage paid advertising campaigns across platforms including: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), X (Twitter) Ads (optional)
  2. Develop and test ad creatives, copy, audiences, and funnels in collaboration with the content team, video editor, and AI/ML engineers
  3. Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions
  4. Manage ad budgets efficiently and ensure maximum ROI
  5. Conduct A/B testing for creatives, headlines, CTAs, and target audiences
  6. Track and analyze performance using tools such as Meta Business Manager and Google Analytics
  7. Prepare weekly and monthly performance reports with actionable insights
  8. Stay updated on advertising trends, platform policy changes, and AI-driven ad optimization tools
  9. Support growth campaigns for product launches, lead generation funnels, and educational programs and social impact initiatives

Required Skills & Qualifications

  1. 1–4 years of hands-on experience in paid advertising or performance marketing
  2. Proven experience managing paid campaigns with measurable results
  3. Strong understanding of audience targeting & retargeting, conversion tracking & attribution
  4. Ability to interpret data and optimize campaigns based on insights
  5. Experience working with landing pages, lead forms, and funnels
  6. Excellent communication and project management skills

Nice-to-Have Skills

  1. Familiarity with AI tools for ad optimization is a plus